Welcome to Marketing II/School Store (The Paw)!
Marketing II is a year-long, two hour block course designed to include both classroom instruction and experience working in the student-operated Peddler's Paw; the laboratory setting for the marketing program. The focus of this course is on the following marketing concepts:
Operations
Selling
Promotion
Marketing Information Management
Marketing
Professional Development
Human Resource Management
Customer Relations
Pricing
Social Media
Strategic Management
Product Service Management
Financial Analysis
Satisfies the following credits:4th year Math
2nd year Foreign Language
Visual, Performing Applied Arts (VPAA)
Elective
DECA
Marketing II Students are required to join DECA and will provide leadership to the Brighton DECA chapter. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.
